1. What kinds of businesses do you work with?

B2B founders and revenue leaders in ANZ who either need a consistent outbound system built from scratch, or whose existing outbound isn't producing the right conversations at the right volume.

The common thread — you know your market and your product. You need a system that gets you in front of the right people consistently, without your team spending half their week on research.

Three tiers depending on where you are — Starter for founders who want it running and to stay in the loop, Growth for founders and sales leaders who want full channel coverage and zero involvement, Pro for those who want a dedicated outbound partner embedded in their GTM.

2. How is this different from hiring a salesperson?

A junior SDR in ANZ costs $65k base minimum — $85–90k all-in with super, commission, tools, and onboarding. And they take 3–6 months to ramp before producing consistently.

Loftworks Growth at $3,500/month is $42k/year. Live in 14 days. No super, no commission, no churn risk. And your existing team gets to focus on closing — not research.

3. What's signal-based outbound?

Most outbound blasts a list and hopes for the best. We track signals — job changes, hiring activity, funding rounds, content engagement — and reach your ideal client at the moment they're most likely to be open to a conversation.

The timing is right, not just the targeting. That's why it works.

4. How long before I see results?

Starter and Growth are live within 7–14 days. The 60-day guarantee means if you don't have your first qualified conversations within 60 days we pause billing and keep working at no cost until you do.

5. Do I need to be involved day to day?

No. That's the point. Weekly activity updates and monthly reporting. Beyond that the system runs without you — or your team. If something needs input we flag it. Otherwise you show up to the conversations we book.

6. What's included in the setup fee?

ICP definition, TAM build in Clay, signal configuration, sequence writing, and infrastructure setup. Everything needed to go live. The monthly retainer covers ongoing management, optimisation, and reporting.

7. Can I start small and scale up?

Yes. Most clients start on Starter or Growth and move up as the system proves itself. Pro is by application only, limited to three clients at any time, and includes dedicated GTM partnership — not just execution.