The fractional sales & marketing team for B2B founders in ANZ.
LoftWorks is a fractional GTM team for Revenue Leaders and B2B founders. We build your sales and marketing engine - so you can focus on the product, not the pipeline.
Most founders and revenue leaders didn't build their career to spend their week on LinkedIn. They've got a great product, a strong team, and a clear sense of who they're selling to.
But outbound keeps slipping. There's no system. No consistency. The SDR is burning time on research instead of conversations. And the pipeline reflects it.
That's where Loftworks comes in.
We build and run signal-based outbound for B2B founders and revenue leaders in ANZ. The right people, at the right moment, every month — without your team running it manually.
First qualified conversations in 60 days — or you don't pay.
See pricing → Loftworks-pages.surge.sh/04-pricing.html
Book a call → https://calendly.com/ryan-loftworks/30-minute-meeting
The problem Most outbound fails because it hits the right person at the wrong time. Blasting lists doesn't work. Neither does burning your team's time on manual research before a single message goes out.
The system We track signals — job changes, hiring activity, funding rounds, content engagement — and reach your ideal client at the moment they're most likely to move. Built in Clay, deployed through HeyReach and Instantly.
The result A consistent flow of qualified conversations every month. Not spikes from a good week. A system that compounds — data improves, messaging sharpens, results get more consistent over time. Your team focuses on closing, not prospecting.
Our Services
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Your outsourced sales lead. Pipeline, proposals, deals — handled.
Perfect for startups not ready for a full-time hire but ready to grow.
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Positioning, messaging, pricing, and campaign planning.
We help you launch (or relaunch) with clarity and confidence.
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From email campaigns to LinkedIn content — we build the engine that brings in leads and nurtures demand.
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CRM, outreach, and reporting that runs behind the scenes — saving you time and keeping things moving.
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Entering Australia, New Zealand, or other new markets?
We localise your messaging, identify beachhead customers, and build a repeatable sales playbook — fast.
6 LoftWorks Results
Our service is built to unlock measurable growth—driving revenue, sharpening predictability, and accelerating pipeline—through focused, execution-ready programs. Below are the outcomes we deliver, fast.
Improve yearly revenue
We boost your annual revenue and cash flow by accelerating collections, optimizing pricing, and activating high-ROI growth plays.
Increase brand awareness
We expand your brand’s reach with targeted campaigns that drive recognition and recall across the channels your buyers use most.
Improve forecasting accuracy
Enjoy enhanced yearly planning for better decision making, financial planning, and reduced end-of-quarter surprises.
Shorten average sales cycle
Reduce the time it takes to convert a lead into a paying customer
Increase average deal size
LoftWorks improves your bottom line with strategic value messaging and cross-sell/upsell motions that resonate.
Increase number of new business meetings
We fill calendars with qualified first meetings through multi-channel outbound, intent signals, and conversion-optimized funnels.
Testimonials
Trusted by early-stage startups across GovTech, SaaS, and professional services.
“Loft Works helped us land our first customer in just 6 weeks — and gave us the confidence to sell.”
—Co-Founder, GovTech platform
“Super responsive, strategic, and outcome-driven. Like having a full sales and marketing team on speed dial.”
—Director, Professional Services SME
FAQs
What size companies do you work with?
Mostly startups and SMEs between 1–20 employees.
Do you offer project-based work?
Yes — but most of our impact comes from working together for at least 3-6 months.
How do we start?
Easy. Just book a quick call and we’ll explore if we’re a fit.
Book a free consultation
Schedule your consultation with us to explore how tailored strategies can elevate your business. Experience personalised attention and actionable insights designed to drive your company's growth.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!