Who We Are

Loftworks is a signal-based outbound operation for B2B founders and revenue leaders.

We build systems - targeting, data, messaging, and campaigns - and run them for you. The result is a consistent flow of qualified conversations with the right people, without your team spending their week on manual research.

Why we exist

The most expensive part of a sales team isn't the salaries. It's the hours spent on research before anyone picks up the phone or sends a message. We've automated that part.

What's left is pure selling — and that's where your team's time should go.

Who we work with

Founders doing BD themselves - or watching it fall through the cracks because nobody owns it properly. You need a system that runs without you and a pipeline that doesn't depend on referrals.

Revenue leaders who know their team can close but are frustrated by the quality and volume of what's coming in. You need better targeting, better timing, and a research layer that doesn't eat your SDR's entire week.

How we work

We track signals. Job changes, hiring activity, funding rounds, content engagement. When your ideal client is most likely to be open to a conversation, we reach them there - not just at the right title, at the right moment.

Built in Clay. Deployed through HeyReach and Instantly. Three tiers depending on how involved you want to be.

Who's behind it

Ryan Rudkin - 15 years in B2B sales across UK, ANZ with Government and Enterprise experience.

I built this because hiring a salesperson is a $150k bet with a 50% failure rate. In government and enterprise - where cycles run 12+ months - most founders can't afford to find out it didn't work. There had to be a better way in.

That's what we fix.